Classwork

Class 3: Incentives

November 9, 2018

A neighborhood deli’s simple punch card system, a successful program that couldn’t save Blockbuster, and the highly-personalized daily offers from Starbucks have one thing in common: the role of incentives in changing consumer behavior. We discussed the importance of using cadence and thresholds to launch successful programs in our Customer Engagement class last week.

Class 3 deck v03
Click the image above for a preview of class materials.

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