Classwork

Class 5: Program Design

November 20, 2018

This week, we examined two established programs — Macy’s Star Rewards and JCPenney Rewards — to create a Customer Engagement plan focused on the design process. Our MBA students developed goals, defined target audiences and benefits, and crafted a “strawman” for a hypothetical mall retailer.

See more from our discussion, including a recap on the fundamentals of a successful program:

Class 5 Program Design Deck With Photo
Click the image above for a preview of class materials.

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