Classwork

Class 6: Program Economics

November 27, 2018

This week’s Customer Engagement topic for MBA students was Program Economics: what are the metrics and variables that shape a program’s success? We built financial models for a hypothetical program, examining how GameStop, AMC Theaters and American Eagle Outfitters each engage their shoppers.

See more from our discussion here:

Class 6 Deck Image
Click the image above for a preview of class materials.

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